VIDITY(TM) Licensing Specifications Ensure Highest Quality Digital Entertainment Today With Revolutionary Colour and Contrast for a Lifelike Video Experience
TORONTO, ON --(Marketwired - September 11, 2015) - ViXS Systems Inc. (TSX: VXS), a pioneer and leader in media processing solutions, announces that the ViXS XCode GRD2 platform will power a VIDITY™ compatible player solution showcasing playback of premium content up to full 4K UHD resolution with high dynamic range (HDR) at IBC 2015.
A WD (a Western Digital (NASDAQ: WDC) company) My Passport® Cinema hard drive, a VIDITY-compatible secure storage device, will store 20th Century Fox premium VIDITY content for playback and will connect to the ViXS XCode GRD2 via an USB 3.0 port. The ViXS XCode GRD2 platform will decode the premium content and output the content via a HDMI 2.0a to the new HDR-compatible OLED 4K TV from LG Electronics (Model EF9500).
ViXS will be showcasing the VIDITY solution on the LG OLED TV at IBC 2015, September 11 to 15 in the ViXS meeting room G.104 in the RAI Amsterdam.
VIDITY is the trademark and the branding used by the Secure Content Storage Association (SCSA) for its enabling technology that secures the delivery of premium digital entertainment experiences, including unparalleled and locally stored playback of 4K Ultra HD and HD movies across multiple devices. VIDITY has no requirement to log into accounts or connect to the Internet for playback. Compliant products will offer consumers the freedom and flexibility to store, copy, play and share downloaded digital files on a wide range of devices, such as laptop computers, mobile phones and tablets. The branded technology delivers the highest digital quality possible in the marketplace today through its 4K Ultra HD and high dynamic range (HDR) support. In addition, VIDITY can be implemented on all platforms and is complementary to any streaming entertainment platform.
ViXS, as a contributing member of the SCSA, is focused on developing market leading video and security technologies to help accelerate the deployment of VIDITY based products. ViXS has been working closely with movie studios, standards bodies, and other experts in the field of video processing and security to help meet the sophisticated, robust security and video processing requirements of the VIDITY specification.
"VIDITY has been developed to provide the highest quality HD and Ultra HD content, including HDR, for consumers, providing unsurpassed playback experience on any screen and to seamlessly move content from device to device," said Danny Kaye, EVP, Global Research and Technology Strategy, Twentieth Century Fox Home Entertainment. "The VIDITY solution being shown on the ViXS platform is an example of how industry leading companies are bringing value and benefit to our consumers through VIDITY."
"WD is excited to participate in this VIDITY solution showcase and help move VIDITY forward. This solution is another step towards our goal as a founding member for mass availability of VIDITY compliant solutions, said Richard Rutledge, Senior Vice President of Marketing, WD. "ViXS, as a contributing member of SCSA, has been instrumental in this showcase and helping to accelerate the highly anticipated release of VIDITY compliant products."
"This VIDITY solution delivering 4K HDR content to our latest OLED TVs demonstrates the pinnacle of a quality viewing experience and reinforces that HDR and OLED complement each other perfectly," said Dr. Nandhu Nandhakumar, Senior Vice President, LG Technology Center of America. "Having the ViXS' XCode GRD2 process the HDR10 video and output it over HDMI 2.0a is key to bringing VIDITY high quality video to the LG OLED TV."
"VIDITY and its' Contributor members, including ViXS, are aligned in the goal of bringing consumers the best possible digital entertainment experience through the design and implementation of the VIDITY specifications" said David Huerta, General Manager and Executive Director of SCSA. "We are excited to see VIDITY compliant products come to market providing consumers the ability to experience such unprecedented picture quality, functionality, control and ease of use across playback devices and platforms for the first time."
"The VIDITY solution being announced today is an example of ViXS' technology leadership in video processing, resulting in an immersive lifelike 4K UltraHD entertainment experience for the consumer," said Perry Chappell, SVP of Worldwide Sales, ViXS Systems Inc. "As a VIDITY contributing member, we are truly excited about powering this solution and all the possibilities it has to offer to consumers and the video industry."
About ViXS Systems Inc.
ViXS is a pioneer and market leader in designing revolutionary media processing semiconductor solutions for video over IP streaming solutions, with over 516 patents issued and pending worldwide, numerous industry awards for innovation and over 30 million media processors shipped to date. ViXS is driving the transition to Ultra HD 4K across the entire content value chain by providing professional and consumer grade chipsets that support the new High Efficiency Video Coding (HEVC) standard up to Main 12 Profile, reducing memory bandwidth consumption by 50% while providing the depth of color and image clarity needed to take advantage of higher-resolution content. ViXS' XCodePro 300 family is ideal for Ultra HD 4K infrastructure equipment, and the XCode 6000 family of system-on-chip (SoC) products achieve unprecedented levels of integration that enable manufacturers to create cost-effective consumer entertainment devices.
ViXS is headquartered in Toronto, Canada with offices in Europe, Asia and North America. VIXS™, the ViXS® logo, XCode®, XCodePro™, XConnex™ and Xtensiv™ are trademarks and/or registered trademarks of ViXS. Other trademarks are the property of their respective owners. For more information on ViXS, visit our website: www.vixs.com.
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